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Powerful Business Strategies. Easy to Execute. Perfect for Startups! Whether you're a seasoned merchant or an aspiring entrepreneur, CEO.OLOGY by Malcolm Allen is the essential guide to starting, managing, marketing, and growing your business. This fantastic book is based on the results of a multi-million-dollar case study lasting over two years in which Allen measured responses from over 5,000 entrepreneurs from around the world to brand new range of ideas for business marketing and growth. The results of this study were astounding and shattered the pre-conceived notions of why business so often fail during their first years. You will read entertaining inside stories about such well-known brands as Oprah, Nokia, Calvin Klein, Ford, and American Idol. Read about their successes and failures as brands fought relentlessly to win and keep the loyalty of their consumers. CEO.OLOGY is an enlightening glimpse into the mind of todayâ€™s consumer and contains crucial information for anyone considering a new business startup or a major change in their marketing plan. If you are considering a new business venture or looking for ways to grow your current business, then this groundbreaking and informative book by Malcolm Allen needs to be on your reading list. Take a significant first step in the right direction and order your copy today!